Short Story, Big Picture: TELL YOUR STORY
Companies that put their logo on products are hoping that the product is used and becomes part of a story told for years.
“Remember that one time we were having fun and your (insert company name here) water bottle bounced all the way down the stairs in that quiet place? Everyone was looking at us!”
We ALL have one of those stories. Today’s part of the Short Story is a piece to help you achieve your long-term goals, aka the Big Picture.
Your company must tell its story to connect with their customers and strengthen their customer base. Here are three effective ways to achieve this:
Content Marketing
- Regularly posting blogs or articles that share your business’s journey, challenges, and successes can engage customers. These posts can highlight your company’s mission, values, and unique selling points. Best distribution methods are on Social Media pages or in a newsletter to your customer.
Visual Storytelling
- Creating videos that showcase your business’s history, introduce the team, or demonstrate the products/services can make your story more relatable and engaging. I have always been a fan of infographics to visually represent your business’s milestones, achievements, and key statistics in an engaging way. Sharing lifestyle images that tell a story about the business, its environment, or its community involvement can be very impactful.
Customer and Employee Stories
- Testimonials from satisfied customers can build trust and credibility by showing how your product or service has made a positive impact. Stories of employees, their backgrounds, and their contributions can humanize your brand and build a deeper connection with your audience. Community stories about your involvement in community events, charity work, or collaborations with other local businesses can enhance your reputation and demonstrate a commitment to social responsibility.
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Storytelling when selling a product happens all the time, we call them case studies, real life application, or inspiration. Take that skill that you have to create compelling stories to connect with your customers and strengthen your customer base. If you made it all the way to the bottom of this blog, leave a message and tell us your best story! Use the hashtag “#fomo”
