Short Story, Big Picture: THE VOICES THAT INFLUENCE
One of the modern ways business owners choose to educate themselves on trends is by listening to or watching business-related podcasts, videos, or webinars.
However, finding the RIGHT voices to listen to can be a daunting task as all business owners vary in the way they approach the day-to-day.
Today’s Short Story is a piece that helps you achieve your long-term goals, aka the Big Picture.
Whether we choose to admit it or not, when we listen to outside voices, we tend to take what is being said as gospel and start acting on what we hear. This is why choosing who we listen to is so important and here are three things to look for when making that choice:
Authenticity
- A speaker should be genuine at a minimum. Authenticity helps build trust and makes their advice more relatable and impactful. Look for someone who shares real-life experiences related to their message.
Clarity
- Effective speakers communicate their ideas clearly and offer practical, actionable advice. The message should be easy to understand and apply to your own life. Vague or overly abstract concepts might be inspiring but can be less useful as they don’t provide concrete steps or strategies.
Engagement
- Pay attention to how the speaker engages with the audience. A compelling speaker often connects emotionally, uses relatable stories, and interacts with listeners in a way that makes their message resonate on a personal level. This connection can significantly enhance the motivational impact of their talk.
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Buzzwords, obscure vocabulary, or fictional stories should trigger your inner skeptic. We all remember “If it sounds too good to be true, it must be.” Allow that simple motto to help you find the next podcast that helps you build your business! Speaking of podcasts, Mark8Media is building a catalog of stories told by actual distributors. If you would like to tell your stories of success, post in the PromoEQP Facebook Group, “I am my own competitive advantage!”
