Short Story, Big Picture: Content is more than Product Copy
We are already one month into 2024, have you implemented a content strategy for your business?
If not, maybe it’s because you struggle with what “content” your customer wants to see to order from you. Today’s part of the monthly PromoEQP newsletter is a short piece to help you achieve your long-term goals, aka the big picture.
Last month I talked about the need to be on social media. I laid out some tips on creating a consistent content strategy. One of the questions I got asked a lot was, “What is content? How do I know my customer will see it?” Here are three (3) tips to creating content:
1. Tell Your Brand Story
Share the story behind your brand. Explain how it was founded, the values represented, and the journey. Highlight key milestones, challenges overcome, or any unique aspects of your business.
Introduce your team members. Share behind-the-scenes (BTS) glimpses of your workplace. Highlight personalities behind the brand. This humanizes your business and fosters a connection with your audience…stronger tip 3.
2. Educate and Entertain
Provide valuable or informative content related to your industry. This could include how-to guides, tips and tricks, industry insights, or educational videos. Like this blog or PromoErrday videos.
Use a variety of content formats. Infographics (NOT sales flyers), videos, podcasts, and blog posts. Mix in entertaining content like memes, behind-the-scenes footage (see tip one), or user-generated content (reviews, company posts using the products, or in-real-life pictures of work) to keep your feed diverse and interesting.
3. Engage with Your Audience
Encourage two-way communication by asking questions, conducting polls, or hosting Q&A sessions. Respond to comments and messages to show that you value your audience's input…this is KEY!
Share user-generated content and customer testimonials. (See tip 2).
Content is not just the copy from your supplier’s catalogs. Your customers are more interested in who you are, creating a business friendship. You don’t like being sold to all the time, so let’s work ON making sure your business doesn’t do that to it’s potential customers…so you can bring more of them IN to your business.